Dallas Workshop
February 25 8AM-4:30PM
February 26 8AM-4PM
Differential Selling
If you are not seen as different by your Clients, the primary way that you are going to gain business is to be the low price.
If you are not different, the only differentiator between you and the competition is the price.
So, how do you become different from your competition in the eyes of your Clients or potential Clients? Accomplishing this takes awareness and disciplined actions.
Join Dave Paull in this two-day workshop as we explore ways to differentiate yourself from your competition.
Here are just a few of the things that we are going to cover in this workshop:
- Recognizing when you can create a difference and when you can’t
- Identifying the value that you bring to a Client
- Communicating how and why you are different
- Converting identified value to better outcomes for the Client
- Gaining Client appreciation for the value you can deliver
- Creating a difference by more effectively connecting with your Clients
- Creating a difference by bringing unique insights to your Clients
This workshop is for ANYONE willing to invest their time and energies in improving their sales skills, no matter how long they have been in “sales.”
Don’t miss this opportunity to up your game.
Who should attend: Company leaders
Where: Dallas, TX
Facilitator: Dave Paull, Service Excellence Corps (SECorps)
Workshop Location
Meeting Room within The Westin Dallas Fort Worth Airport
Hotel Details
The Westin Dallas Fort Worth Airport
4545 W. John Carpenter Freeway
Irving, Texas, USA 75063
$187 + taxes
IMPORTANT INFORMATION REGARDING HOTEL BOOKING:
The Delta Controls Marketing team is happy to book your stay on your behalf for this DCBI event. When registering, please let us know how you would like to be contacted for your credit card information.
For any questions, please contact marketing@deltacontrols.com.
Hotel Information:
Hotel is a smoke-free establishment
Breakfast & Lunch provided during session
Complimentary Hotel Shuttle to/from DFW International Airport
Complimentary Basic Wi-Fi in Guest rooms, Lobby, Restaurant, Boardrooms in the Guest Tower

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